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J.

Hey there, World! 🌍

Hi, I’m Jonathan Joshua, but you can call me Jony. Grab a coffee (or a danish, if you’re feeling fancy) and let’s dive in.

What I Bring to the Table

01.

 

🎨 Brand Design

I build scalable visual systems, from logos and color palettes to iconography, slide templates, and product branding.

02.

 

🧠 Creative Strategy

I shape narratives that stick. Whether it’s a campaign, pitch, or product story, I bring ideas to life with clarity and edge.

03.

 

🎬 Content & Motion Direction

From concept to cut, I lead motion and video content that moves people — literally and emotionally.

04.

 

🛠 Design Ops & Systems

I don’t just make things pretty, I make them work. I set up Asana/Figma pipelines, intake flows, and creative ops that scale.

05.

 

🤝 Cross-Team Collaboration

Creative doesn’t exist in a bubble. I partner with product, marketing, HR, and leadership to make sure the work works.

06.

 

🌍 Creative Leadership

I manage freelancers, mentor creatives, and lead teams to deliver work that’s strategic, polished, and unmistakably on-brand.

A Little About Me
 
Hi, I’m Jony. I’m a Brand Designer and Creative Lead with over 10 years of experience turning strategy into standout visuals. From launching national campaigns to building product brands from scratch, I help companies craft their identity and communicate with clarity.
 
I also run a creative studio called Jonyboy, where I partner with public and private sector clients to deliver work that blends design, storytelling, and motion.
 
Right now, I lead brand design at Trullion, a fast-growing finance platform where AI meets accounting. As the company’s first brand design hire, I built the visual system from scratch, designed Trulli (our AI assistant), and launched campaigns that help drive both culture and growth.
 
 
At Trullion
 
I lead brand design across product, marketing, and internal culture, translating complex AI and finance concepts into clean, human visual systems.
 
 
Highlights
 
• Designed Trulli, the company’s AI agent, from early sketches to full brand expression
• Built Trullion’s design system including icons, templates, hierarchy, and motion language
• Led campaigns like Forward-Looking Statements, Audit Smarter Together, and Trullifest
• Developed a creative intake and prioritization system using Asana and Figma
• Collaborate closely with product, marketing, and HR to ensure brand consistency
 
 
Through My Studio, Jonyboy
 
As Founder and Creative Director of Jonyboy, I’ve delivered creative for government agencies, startups, and global brands.
 
 
Notable Work
 
• Ran large-scale national campaigns for LAPAM, including visuals in Times Square
• Delivered brand and content strategy for REBORN, it.SPACE, and the Municipality of Tel Aviv
• Created emotionally resonant storytelling and design viewed by more than 36 million people
• Produced over 10 campaigns per year across digital, print, OOH, and motion
 
 
Creative Philosophy
 
"Design should feel simple, even when it’s solving something complex. I believe in building brands that are consistent without being predictable, bold without being loud, and always rooted in human clarity."
 
 
What I Bring to the Table
 
• Brand systems and creative direction
• Visual storytelling and campaign strategy
• Hands-on execution across digital and motion
• Team and freelancer leadership
• Clean, scalable design that still has soul
 
 
Let’s Make Something That Sticks
 
Whether you’re launching a new product, evolving your brand, or building something from scratch, I’m here to help bring it to life.
Say hi →

Get to know me

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