Forward Looking Statements | Trullion

It started with a simple question: What’s our Spotify Wrapped?

As the year came to a close, our team at Trullion set out to create a campaign that celebrated accounting professionals not just for what they had done, but for where they were headed. The idea was to make something insightful and interactive that broke the mold of the typical SaaS year-end summary. That spark became Forward Looking Statements — a bold, research-driven campaign anchored in storytelling and elevated by design.

We surveyed hundreds of accountants, CFOs, and audit leaders to understand their goals, challenges, and outlook. Instead of hiding the insights in a static report, we brought them to life through an interactive website filled with motion design, quotes, and bold data visualizations. The visual system was crafted to feel clear, honest, and optimistic — the way finance teams want the future to feel.

The campaign included animated teaser videos, social content with real industry quotes, paid media, and slide materials used by sales and leadership. It became more than a moment — it was a statement about where the industry is going and who is leading it.

From concept through creative direction and execution, I helped shape Forward Looking Statements into a story that connected across audiences. What started as a simple end-of-year idea became one of our most talked-about and widely shared campaigns.

Relive the magic at- https://trullion.com/forward-looking-statements-2025/