Remember Bibas | LAAPAM

In response to one of the darkest moments in modern history, I led the visual direction for a national campaign honoring the memory of Kfir and Ariel Bibas. The creative was designed to be unmissable, bold, human, and emotionally direct, culminating in digital billboards across the U.S., including Times Square, and seen by millions worldwide. Commissioned by the Israeli Government, this campaign served as a clear visual stand against terror, demanding global attention and moral clarity.